Use the toy’s one button to turn it on or off and to change the vibration intensity.

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While the nJoy Pure Wand is mostly known as a G-spot stimulator for women, two of our experts say it is a just-as-good prostate toy, with one of those experts — sex educator Kenneth Play, a co-founder of the sex-positive intentional community Hacienda — calling it “the ultimate prostate toy.” The non-vibrating wand relies only on its a sculptural design and luxurious stainless-steel construction to deliver stimulation, with Play telling us that its long, curved shape allows you to enjoy self-pleasure without any arm strain. Finn is another fan: “Pure magic when it comes to prostate play!” The balls at either end “provide a firm, targeted pressure that’s unlike any other toy on the market,” adds Finn, who especially loves how the medical-grade stainless steel warms quickly with body heat. For more “temperature play,” she suggests running the wand under warm or cool water.

Still don’t see anything you like? Be sure to check out our other bedroom-related guides on the Best Sounds for Sleep, the Best Mattresses, and the Best Sound Machines.

Pros: Stimulates clitoris and G-spot simultaneously; each function has 12 intensity levels; waterproof; comes with two different attachment heads to fit a wider range of clit sizes

How to Use: Use the toy’s one button to turn it on or off and to change the vibration intensity.

No matter how adventurous you and your partner(s) are, the best sex toys for couples will bring some hot sauce to your coupled sex life. But we don’t have to tell you that: The fact that you’ve landed here means you’ve blessedly evolved beyond the dusty, misguided notion that even the best sex toys for couples somehow mark you (or your sex life) as deficient. This is good. Even if your between-the-sheets time needs a kick-start, there’s exactly zero shame bundled into using these products. (If you’re a first-timer looking for some rookie tips, we’ve got a helpful guide for getting into sex toys. And if you’re looking for some solo sex toys, we’ve got you covered there, too.)

This stroker — designed in collaboration with renowned adult-film star, producer, and trans advocate Buck Angel — is specifically made for trans men. It’s about “the same size as the Tenga Egg but with a smaller opening,” says Duran. “It helps a lot of guys feel they’re getting the same effect of stroking or jerking off.”

SEX TECH HAS come a long way in the past 10 years—not only in terms of cultural acceptance and awareness, but also technology. Gone are the days of clunky, pink plastic rabbit vibrators and sex toys that feel like knockoff action figures. Today’s toys are designed by sex educators, medical professionals, and some of the world’s greatest sexperts. They feature ultra-premium, surgical-grade silicone, robust Bluetooth connectivity, programmable vibration patterns, and multiple motors all designed to help you have a good time.

Data were collected from Lovehoney (, Citationn.d.), the largest online sex toy retailer in the United Kingdom, and part of the Lovehoney group which is, as of a merger in August 2021, the world’s largest sexual wellness company (Finch, Citation2021). Founded in 2002, the company is a retailer, manufacturer and distributor with nine websites serving customers from across Europe, North America, and Australasia. Data were taken exclusively from the UK version of the Lovehoney websites, which is rated “excellent” on over 193,000 customer reviews (Trustpilot, Citation2022). The UK domain offers a sizable and diverse range of products, making this online store an ideal data source. Assessing products from a single website also avoids duplication between items given that similar or identical products can retail under different names. Further, the UK lacks legal restrictions around the selling of realistic looking phallic-shaped toys. In fact, there are very few regulations of this market across Europe, including, unfortunately, around their safety (Naik, Citation2021) and they are not considered obscene or illegal, as in Alabama, for example (Council, Citation2020).

A total of 265 products were assessed and analyzed. The products were assessed using a combination of the onsite specifications, the review section of each product, and by using visual evaluations (from the online photographs) for each variable (all variables and their respective method of collection are listed in Table 1 below). Collected data were in the form of continuous measurement scales or on the presence (1) or absence (0) of particular features. In academic literature, there is currently no established method for the labeling or classification of sex toys (Döring, Citation2021) and, as such, terms have been adopted directly from the retailer’s website.

Many other companies have tried to riff on We-Vibe’s signature C-shaped vibrator design, but the original is still the best of the best. Meant to be “worn” vaginally during intercourse, the We-Vibe stimulates both partners at once, for stellar (and possibly simultaneous) orgasms. This model has two hinges at its center, so you can adjust it to achieve your perfect fit.

Need proof? LookFantastic saw a 3,910% increase in sex toy sales in 2022 in comparison to pre-pandemic numbers, while leading sexual wellness retailer The Natural Love Company revealed that searches for ‘adult sex toys’ peaked at their highest point for five years last year. (Clitoral suction toys were, deservingly, the top performers). The retailer also told us that sex toy sales have showed no sign of slowing down in 2023. In fact, January saw them experience a 400% (!) rise in year-on-year growth. It’s official: we can happily kiss goodbye to the days when women would shy away from discussing orgasms and masturbation and welcome a new era of sexual positivity.

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